We now present the third in a series of articles about:
How to work with your motivational keynote speaker to get the most from your conference investment
Looking for a motivational speaker for your event? Contact me here.
Motivational Speaker, Keynote Speaker, I Guarantee You’ll Be Satisfied
Related Articles and Videos:
A good guarantee is about more than just the money
Brad’s actual 100% money back guarantee policy
For those folks who would rather read than watch, here is the video transcript:
Hey, itâ€™s Brad Montgomery with another tip for working with motivational speakers and keynote speakers. So one of the questions Iâ€™d like to have you ask your potential motivational speaker is this: â€œWhatâ€™s your guarantee policy?â€ And then listen, and if the person youâ€™re talking to starts to squirm and â€œMm hmmâ€ and â€œWellâ€¦â€ and â€œUhâ€¦â€ well then you got the wrong guy. So let me tell you about my guarantee policy is, you know, Iâ€™m like Walmart: youâ€™re not happy you get your money back.
But let me tell you how I came up with that policy. I really was by accident. I never really thought **** and I never publicized it; it just came through two facts. One, Iâ€™ve been doing this for 25 years and no oneâ€™s been unhappy. No one has ever said, â€œThat was a nightmare. Can I have my money back?â€ Thatâ€™s nice. But the second thing is Iâ€™d be horrified if they did, and of course they wouldnâ€™t even ask me to give their money back, Iâ€™d be throwing money at them because Iâ€™d be so horrified if it went badly. So, you know, that kind of fact turned into a publicized policy, which is â€œOf course I guarantee it.â€
Make Sure Your Speaker Can Guarantee Success
So hereâ€™s what I know though. I know that the investment in your speaker is one of the smallest investments youâ€™re making for your meeting or your convention. I know that when you add up all the food costs and the venue costs and the travel costs and the insurance costs and the production costs, I know when you add up all these things really paying for the speaker, itâ€™s not like itâ€™s free â€“ I know itâ€™s a line item for you â€“ but itâ€™s really not the most expensive thing. So you want to guarantee not just that your speaker will pay you back if it was a disaster â€“ which again, of course I would and anybody, if youâ€™re hiring a pro they would â€“ but you really want to make sure that someone can guarantee success, period.
So I think that thereâ€™s a kind of a question behind the question, and it really is, â€œSpeakerâ€ or â€œBrad, can you guarantee success?â€ And I really think fees are often an indicator of the level of guarantee of success you can expect from your motivational speaker. So a very low fee means you might a very good speaker, but maybe not â€˜cause the level of guarantee isnâ€™t that high. And then as peoples experience grows and their credentials grow and their number of raving clients grow and their calendar becomes more busy, you as a buyer have a much greater level of guarantee of success, donâ€™t you? Sure.
So next time youâ€™re talking to a potential keynote speaker, motivational speaker, ask, â€œWhatâ€™s your policy about guarantees?â€ And I want you to think though about not just the financial return of monies if you get a lousy speaker, but also, you know, whatâ€™s it going to be like for you if your speaker bombs? So what, you get your money back. Youâ€™ve jeopardized an incredibly important meeting and I know that you donâ€™t want to do that.
Well my nameâ€™s Brad Montgomery. I would love to be your speaker. I offer a very high level of guaranteed success, both financially and in every other way, and Iâ€™d love to be part of your team. Give us a call. You can find us at funnymotivationalspeakers.com or bradmontgomery.com. Thanks so much. Lets talk.