Tag Archives: Increasing keynote speaker ROI

HOW TO GET MORE FROM YOUR MOTIVATIONAL SPEAKER

In this video, Brad Montgomery explains his foolproof method of ensuring you get the most value from your speaker.

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader

For you folks who prefer to read, here’s the transcript to the video:

How do you get more value out of your motivational speaker? Well, I got some ideas for you. Here’s where this came from. You know, the economy sucks and so my clients are constantly, I think justifiably, asking for discounts. We got problems, we’re laying people off, our association’s getting fewer attendees every single year. We need a discount. Well, I’m not that interested in discounting, but I am interested in giving you more value and that’s something that’s very easy for me to do and so I wanted to make a quick video about it.

If you’re looking to hire a Motivational Speaker and budget is an issue, and isn’t that pretty much all of you? What I’d like you to ask yourself is how can you get more out of your speaker to justify the expense? So for example, one of the things I do is I try to offer more. You want me for a keynote speech? I love doing that, but it’s just really hard for me to do just the keynote speech without offering a breakout session following the keynote speech and I’ll tell you why. The keynote speech is fun. I’m proud of it. It gets them revved up, it buys them into my concept, which is using levity and lightheartedness and humor to create more, to deliver more, to produce more at work. And they’re ready to go and the ideas are swimming in their head and they want to go, but there’s a disconnect sometimes between that feeling that they have and then translating that into action items because I know that they’re going from my keynote right into the next breakout session that’s going to be some high content, Powerpoint-rich, crazy thing and the power already of that keynote will fall away quickly.

So I love having that keynote where we can say, alright now you got the idea, now you’ve got the buy-in, let’s roll up our sleeves, get out your notes, let’s figure out how you’re going to incorporate this into action steps. Now, how are you going to implement this stuff that we gave you earlier?

Got it? So the point is this, what I want my buyers to see is that if you’re able to book me for both, we can add both for a discount. In other words, you could get one keynote speaker and you can get one breakout speaker. But if you get one person to do the same because I’m able to offer a discount, it turns out to be a terrific savings.

But why stop there? I feel like I’m on TV with that. But wait, there’s more.

What else could you have your speaker do? Well, you know, I’m speaking from personal experience. I do a lot of corporate emceeing. I’m a comedian. So it’s not only easy for me, it’s fun for me to emcee a meeting. I just did this for a meeting in Las Vegas and it was a blast because one, I had fun, but really the best part was that the audience really got something out of it and that meant a lot, of course, to the buyers.

And the question is, what did they get out of it? Energy. So here’s what happened. I started the day with a keynote speech and then they were going to have really high content. It was a medical conference. Super high content all day long and this was information their people wanted and it was information their people needed and it was unbelievably boring. Plus, you add in to the fact that our bodies are just not meant to sit in a chair all day long and learn. You know, we can’t do that. It’s just really hard on us, so what they did is they brought me in after the keynote and between every speaker. I came in, I gently teased, but constantly celebrated that speaker. I joked about the medical issues and this medical device is what it was and then told them, here’s your break time, here’s when to come back and here’s what’s going to happen when you come back and what happened is they came back on time, but then also when they came back, I was able to raise the energy up to prepare them for this really important learning they were to do for the next session.

What Your Motivational Speaker Can Do That Makes Him More Affordable

Alright, so what’s the point? The point is that we were able to get more value to this client at a much reduced fee than hiring a keynote speaker and a master of ceremonies. You starting to get it? So ask your speaker, if you’re looking to hire a speaker, I hope it’s me, but if you’re looking to hire a speaker, I’d really like you to ask them what can you do in addition to your keynote speech that will bring me, my meeting, my conference, my people, value in a way that makes this whole thing more affordable? That’s a great question and if your speaker can’t answer that one easily with 15 ideas, they’re crazy and you ought to keep dialing. In fact, you ought to go right to bradmontgomery.com and visit me.

Alright, so added value, that’s what we’re doing all the time now. It used to be, you know I don’t mind telling you this. When I first got started, I was an entry level speaker and I had my speech like this and I hoped you booked me and I came and I did it.

Well, that’s not the way I work anymore. Instead, my questions are: tell me about your meeting, what are your problems, what are your concerns, what do your people need, what does your meeting need and then how might I be of service to help you to get all of those things?

And it might be to come and just deliver a keynote speech, but probably not. Probably it’s deliver a bigger variety, a package of services and ideas of energy and excitement to create an experience from which your people can learn, they can be excited and they can leave feeling like that was the best meeting ever and all of this is a long way of saying there’s many ways to get more value out of your speaker without necessarily getting a discount. I think that’s right.

Alright, Brad Montgomery, if you want a speaker, I’d love to be your guy. You can learn more at bradmontgomery.com. Give us a call and ask the question, well, Brad, if you’re not going to give us a discount, how can we get more value from you? Love to chat.

MOTIVATIONAL SPEAKER VS. INSPIRATIONAL SPEAKER?

Can your motivational speaker also inspire your audience?   YES – and you should expect that.  Read on to find out why…

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader, Inspirational AND Motivational

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery from bradmontgomery.com with a quick video about the difference between inspirational speakers versus motivational speakers.

So what’s the big deal with that in, it seems like we confuse them or we see the words related. They’re not quite the same, what’s the big deal? Alright, here’s how I see it. I’m a motivational speaker who is inspirational. Go figure.

Motivational speakers, what does that mean? Here’s the deal on motivation. I think motivational speakers address this issue: so many people in our society know exactly what to do, but for whatever reason or reasons, they’re not doing it. So what’s the problem? I’m thinking it’s motivation.

So all we have to do is figure out a way to get them to do what they’re not doing, get them to do what they know how to do but for some reason are failing to do and we call it a success. So for example, if your people are completely well-trained in customer service, but they’re providing crappy customer service, what they don’t need is more training. What they do need is motivation. Aha! Pakow! Motivational speaker.

So in this case, this motivational speaker, what I do is I use humor and levity to remind them of the power of customer service. I remind them how humor and levity and bringing your sense of humor to customer service will help make customer service more fun and if it’s more fun, my argument would be they’re more motivated to provide that which they already know how to do which is excellent customer service.

For crying out loud, we’ve all been around long enough to know what good and bad customer service is. Doing it isn’t that hard if you know exactly how to do it and my guess is you have already trained your people how to do it. What they’re lacking is motivation. So at least with customer service, there’s an example of motivational speaker.

So what’s an inspirational speaker? Well, I think inspirational speakers are people who have done amazing things and inspire you to do a little bit more, a little bit better, a little bit harder, a little bit stronger, whatever. So often, these are people that have done crazy things like they’ve climbed Mount Everest, they’ve run incredible Fortune 500 companies, they’ve done amazing things, right? And then by seeing them and hearing their story, maybe they’ve had some tragic accident in the past, whatever. By seeing them and hearing their story we’re inspired and we end up thinking, wow, if they can do that, those amazing things given their difficulties and their challenges, certainly I can do a little bit more given all the advantages I am blessed with right now. So I’m inspired, right? That is an inspirational speaker.

Well, I tend to think that you need to do both. To me, a really excellent motivational speaker is somebody who is also inspirational and in my particular case, here’s how I do that. I haven’t lived through some tragic accident. I have not climbed Mount Everest. I have not done some amazing thing. But on the other hand, what I feel like I do is I share with my audience and audiences, my story and my stories and generally speaking, my stories are sort of like, I’m like you, I have a lot of things in common with you.

Here’s how I’ve approached it and thought about it and I hope you come with me and hopefully that is inspirational and inspiring in a way to make them think, well Brad seems just like me. He seems to have handled this. Maybe I can do it too, a little bit different but still on target and then for my taste, we sort of lost it if we don’t add that motivational piece. If you’re inspired but you’re not motivated to change your behavior, if you’re not motivated to create lasting change, if you’re not motivated to change what you’re doing from point A to get to point B, then inspiration is nice, but if it doesn’t create action, it’s a fail.

A Motivational Speaker Who Is Funny and Inspirational

Alright, does that help? I hope so. So generally, my marketing stuff calls me a funny, motivational speaker. Whatever. I could be called an inspirational motivational speaker, but hopefully by defining those terms, it’ll help you to feel like your speaker.

While you’re searching for speakers, I’d love to be your guy. If you’re looking for a motivational speaker who happens to be funny and inspirational, I’d like to be your guy. There’s a link here, you can check my preview video. I’m currently filming this from a coffee shop. I’m on the road, trying to answer some questions and I was thinking about this and I wanted to just knock out a video.

Alright, contact us through bradmontgomery.com or funnymotivationalspeakers.com. If you’re looking for a speaker, one of the things you ought to do is ask them, what’s your take on motivation? What’s your take on inspiration? Where do you fall in that? And if your speaker has any experience at all and if they’ve thought about it at all, they’re going to have a darn good answer for that question.

Alright, love to chat with you and answer those questions in person. I’d love to find a way to customize a speech or keynote that fits you and your needs and your organization’s needs, whether or not you need motivation or inspiration. Have a great day! Cheers!

When Should You Choose an Experienced Motivational Speaker Over a Celebrity Speaker?

Professional motivational speaker Brad Montgomery now presents the twelfth in a series of his video articles about:

How To Hire a Motivational Speaker

Looking for a motivational speaker for your event? Contact me here

Yours,

Brad Montgomery

Motivational Speaker, Humorist, Not a Celebrity (but a really, really good speaker)

Related Posts:

Why Book Brad?

 

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery with a tip about how to get the most return on your professional speaker or motivational speaker investment. Here’s the tip: consider experience over celebrity. So here’s, the deal, there’s two types of speakers. Okay, there’s more than two types of speakers, but if you kind of blur your eyes there’s two types of speakers. One of them are professional speakers, people who do this all the time. And the other one are celebrity speakers, people who have done something that’s amazing and now are talking about it. Well I’m going to confess to you there is one huge advantage to celebrity speakers. If you’re trying to build your audience, celebrity can help.

So for example, if you’re an association and you’re not sure about how many people you can get to your event, sometimes hiring a celebrity will be enough of an add to get people to come to your event. So that’s a good point, I can’t say anything about that. But I’d really like you to think long-term. Don’t think about this years conference; I want you to think about next years conference and the year after that. One of the best ways to get people to next years conference is to make sure that this years conference rocks.

And my suggestion to you is a killer speaker, period, is going to be better than a mediocre speaker, and generally speaking I think we can agree that experienced speakers are better than inexperienced speakers. So I want you to consider that. Listen to this quote of a real good pal of mine, another professional speaker told me that he was having a chat with the meeting planner, and the meeting planner told him, “Well you know what, we use the celebrities to bring the audience in, but we use people like you to make sure that the conference is good.” That’s a pretty good thought, isn’t it? I mean that’s a pretty deep thought, the meeting planner is confessing that in their experience celebrity speakers generally are not as good as full-time professional speakers, you know.

Look For Experience When Hiring Motivational Speaker

So look for experience. How are you going to know about experience? Ask. When you’re considering hiring a motivational speaker I want you to ask this question, “Tell me about your experience.” And if they say, “Well, you know what, I’ve done some really, really amazing things in my lifetime up to this point. Now, you know, I’ve done it four times,” that’s a hint. I want you to ask another follow up question, “And what experience do you have in my niche, in my industry for audiences like mine?” And if they say, “None, I’ve never done it,” I want you to follow up with that, because your audience not only deserves, but really as time goes on and our audiences become more media savvy, they require a professional speaker who completely gets them and they will see a fraud, somebody who doesn’t understand them or their audience, them or their distresses, their problems, their joys, their job. They will understand, they hate that and they’ll turn on you. Trust me, I’ve seen it.

So I’d love to be your guy. I’m not a celebrity. I’m not famous. But I’m good, and I’d love to be part of your team. Give us a call and we’ll talk about how we can help you and your association, your meeting, your conference get to where you want them to be. Bradmontgomery.com or you can find us at funnymotivationalspeakers.com. Have a great day.

The Importance of Coaching your Motivational Keynote Speaker

We now present the eleventh in a series of video articles about:

How to Work With Your Motivational Keynote Speaker to get the Most From Your Conference Investment

Looking for a motivational speaker for your event? Contact me here

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Team Player for YOU

Related Articles and/or Videos:
Brad’s actual coaching tool – the Pre-Engagement Questionnaire

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery from funnymotivationalspeakers.com, and bradmontgomery.com, with a continuing series of videos about how to hire a motivational speaker. What do you need to know to choose your motivational speaker? Well one of the mistakes I see people making when hiring a motivational speaker is not coaching your speaker with enough information to really deliver the presentation that you paid for.

So what do I mean by that? A few times, not many, but a few times I’ve had clients who’ve gone through the trouble to choose me partly because I customize my programs. And then what they do is because they’re busy, because they have a life and because organizing this meeting is one of the many things in their life on their list and organizing their keynote speaker is one of the many things on that list, they never get around to really coaching. Don’t let that happen.

Make Sure You Coach Your Motivational Speaker for Great Results

The reason why coaching your speaker about what you need, what you want, what you don’t want, what you don’t need, and a little bit about what your people are going through, what they’re stressing about, what they love, what they hate, some of the inside jokes, the reason some of those things are important because they really help me, or whoever your speaker is, to prepare a customized program that’s meaningful and relevant. And I know that’s what you want.

You don’t want just a presentation, kind of a cardboard cutout of the speaker talking to you and your audience. No. You want somebody who can really reach through and grab them and let them know that he’s speaking to them, about them and for them, and that way they’ll really internalize and be prepared to accept and make lasting behavioral change based on that event.

So that’s pretty good, right? But all of it really in the end comes down to you. Yes, you’re going to hire the right speaker, yes you’re going to hire a speaker who can customize, but then don’t forget you need to go through and help your speaker know. You got to do a little bit of coaching, a little bit of talking.

Now in my case my job is to make it easier for you to do that. We don’t want to make it like a homework project where it’s just a horrible to-do to get me ready to go. We’ve got a really streamlined process, it’s very easy and it’s surprisingly quick, like shockingly quick. But at the same time it’s important.

So next time you’re hiring a motivational speaker or a keynote speaker, I want you to ask: What are you going to do to customize, and then I want you to follow up and say, What do I need to do to make sure you get all the information you need about us. My needs, my desires, my wants, my team, my organization, whatever.

All right, that’s easy, right? You can do that. I’d love to be your guy. I’d love to be the one answering that question. You can reach us at bradmontgomery.com or funnymotivationalspeakers.com. Make it a rock on day. Thanks.

Motivational Speakers Can Create Lasting Change in your Organization

We now present the tenth in a series of video articles about:

How to work with your motivational keynote speaker to get the most from your conference investment

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Follow-Up Fanatic

Related Articles:
Brad’s books and other products for creating change

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery. I’ve got another idea for you, another tip on how to work with your motivational speaker. One of the mistakes I see a lot of clients do is they don’t really fully invest in their speaker and in lasting change, and by that I mean they fail to invest in resources or some type of follow up from their motivational speech.

So here’s the deal; I’m a motivational speaker. I love it when clients come in and say, “You got 45 minutes or 75 minutes or 90 minutes with my hour, go nuts.” I love it. And we can whip them up into a frenzy, we can give them specific ideas for creating change in their lives, and we can send them home with a ton of energy.

But having said that, I’ve never been to a course or any type of learning event where there was lasting change without some sort of follow up resource, without a book, without a packet, with some sort of accountability. Have you? I’m guessing you haven’t.

So what does that mean? I’m thinking it means you ought to be thinking about what can we do to follow up.

So here’s your homework: when you’re talking to your potential keynote speaker, motivational speaker, I want you to ask this question, “What could we do for follow up to make sure that your message, the one that we’re investing heavily in for you to come in and deliver to my audience, what can we do to make sure that there’s some follow up and stickiness with your message?”

Give your conference attendees something they can bring with them to re-inforce the motivational message

That’s a great question, isn’t it? What are you going to do to follow up? What can your people leave with or what can you reach back and touch them with that message? I get a lot of ideas for all my clients, and we’ve had some really cool success with lots of different types of follow up. Not just product, but call us and we’ll tell you.

So I think follow up is important and I think additional resources are important, and I think to really get the most out of your speaker is up to you to say, “You’re the motivational speaker. You’ve done this before. What can we do to make sure this is not just a flash in the pan? What can we do to work as a team to create lasting change?”

All right, I’d love to be your guy. Give us a call. You can find us at funnymotivationalspeakers.com>/a> or bradmontgomery.com. Hope to see you soon. Give us a call. Lets make them laugh, lets make it meaningful, lets make it last.

The Importance of Producing Your Motivational Speaker Correctly

We now present the ninth in a series of video articles about:

How to work with your motivational keynote speaker to get the most from your conference investment

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Fan of production details

Related Articles:
See for yourself – Brad Montgomery interacting with his audience

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery with another video, a short video in getting the maximum return on investment for your motivational speaker or professional speaker. Here’s a tip of the day: produce the speaker. And by production we mean setting up all the little details to make sure that the speaker’s able to deliver up to the speakers potential.

Make Sure All the Little Details Are Taken Care Of

So this means that the little stuff like the microphones and the audio visual stuff like the computer or whatever your speaker needs, but also the set up the of the room, the lights in the room, the temperature of the room. These are very easy to forget. But yet those are the kinds of things that completely will sabotage a speaker and sabotage your event. And they’re so cheap, aren’t they? It’s so easy to make sure that those things are right.

corporate event success depends on attention to detail

So work ahead with your speaker and say, “What do you need from me as far as production goes,” and generally speaking, in my case I’ll send you a list via email. It’s a one page list of very simple audio visual things and room set up things. So it’s a snap. It’s easy.

But then also work with your venue, work with your hotel or convention center to say, “Here’s what my speaker needs. I can see here that nothing is crazy, nothing is expensive. Make sure that this happens.” If you take the time and this very small marginal investment to produce your speaker correctly, you’ll get way bigger bang for your buck than if you just hope that all of those things work out.

My name’s Brad Montgomery. I’d love to be a part of your team. I’d love to be produced and to help you make sure that that production goes smoothly and easily. Give us a call. You could reach us through funnymotivationalspeakers.com  and bradmontgomery.com.

Give us a call, we’ll talk to you about anything you want to talk about. Love to be helpful. Thanks.

Can Your Motivational Speaker Customize?

We now present the eighth in a series of video articles about:

How to work with your motivational keynote speaker to get the most from your conference investment

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Customized Presentation Expert

Related Articles:
More from Brad about the art of Customizing and Tailoring a Keynote Presentation
Laugh-out-loud funny video of Brad interacting with his audience

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery from bradmontgomery.com with another idea on maximizing your return on investment with your motivational or inspirational speaker.

So this tip is easy.  Pick somebody who customizes their program for you.  So why?  Well audiences are hip right now and audiences can see through it if the speaker just kind of walks in and delivers a really canned over-prepared program.  I don’t think today people want to see a presentation.  They want a speaker who’s talking to them about their needs, their desires, their stresses, their problems and what solutions they can implement to get to where they want to go.

So that means for you, you got to make sure you hire a speaker that can connect with that audience and delivering a non-customized speech does not connect to your audience.  And of course that connection is crucial.  That’s why you’ve hired your speaker to come in.

A customized keynote presentation is more valuable to your group

You can just hand them a photocopied packet of information if you just want to deliver “Here’s the information we want you to have.”  But that’s not what you want.  You want someone to come in and create an experience that’s meaningful and valuable and has impact and is fun and will turn them into a team, right?  I think you do.  So if you’re going to do that, I think with today’s media savvy audiences, you need to make sure you get somebody to connect and that’s going to mean customize.

So a bigger speaker who’s going to customize, it makes a huge, huge difference.  It’s worth it to you to make sure that happens.

How do you make sure you’re hiring a motivational speaker that will customize and not just tailor?  Ask them.

Your motivational speaker should customize his program to YOUR group's specific needs

It’s a great question when you’re thinking about hiring a speaker or you’ve just hired a speaker, “What are you going to do to customize your program to my audience and their problems?  What are you going to do to help me deliver the message I have for my people?  If you’re talking to somebody and, after you ask that question, if they start to squirm and wiggle and hem and haw, you got the wrong person.

All right, my name is Brad Montgomery.  I’d love to be part of your team.  I’d love to help you take your meeting or your conference and make it a rocking success.  So give us a call, we’ll talk about how we can do just that.  One of the things we’ll talk about of course is customization.

Talk to you soon.  See you at bradmontgomery.com.  Have a great day.

Ask What Else Your Motivational Speaker Can Do

We now present the seventh in a series of video articles about:

How to work with your motivational keynote speaker to get the most from your conference investment

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Breakout Session Aficionado

Related Articles:
Wyoming Speaker Has Them Lined Up At The Door
More Ideas from Brad to make your event a success
How to get more from Brad

For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery. Today we’re going to talk about getting the most from your motivational speaker, tips about how to work with a motivational keynote speaker. We’re going to talk about getting the most value from your speaker by asking them what else can they do.

So here’s the deal. I get calls all the time saying, “Tell me about your services as a motivational speaker.” I love that. Give us a call. But then when I ask, “Well what else can I do while I’m there to help you achieve the goals of your organization and your convention or meeting,” often on the other side of the phone all I hear is this, “Uh, I don’t know,” ‘cause they’ve never thought about it.

Think about how your motivational speaker can add more value to your meeting

So here’s my tip: think about it. If you’re bringing in a professional speaker that you think is good enough to bring all the way across the country and put them in front of your audience, what else could they do to add value for your and your meeting? It’s a great question. I’d love for you to ask your speaker about that, but since you get me I’ll tell you a little bit about some of the stuff that I do.

Yes, I love doing motivational or keynote speeches; but then in addition, I love following up with a breakout session or seminar. ‘Cause the speech is great for winding them up and making them feel great and giving them some of the stuff that you do to create change in their life, but then often what’s missing is the details about how do they do that. So following up with a breakout session with more details and more about how to implement the steps is a really cool idea.

Another thing I do for a lot of my clients is I MC and I like to the be the Master of Ceremonies, and they like it because it keeps the energy and humor on high throughout the entire convention, which keeps the learning on high throughout the entire meeting.

Get the most out of your motivational speaker with additional sessions

What else can we do? Some of you know that my background is in comedy and in magic, so some of my clients say, “You know what, we’re having Brad in to do keynote. We’re having a different timeslot where we’re bringing in some sort of entertainer,” – maybe for example after the banquet – “I wonder if Brad could do both.” Yeah, love doing that.

And the cool thing, there’s two really cool things. First of all, it saves a lot of money ‘cause we’re already there, it’s just a small incrementable – I don’t think that’s the word. It’s a small increase in fee to get both for one, right, and the advantage is two-fold.

Well my name’s Brad Montgomery. I would love to be your speaker. I know just how to make your conference investment one that will provide maximum value. Give us a call. You can find us at funnymotivationalspeakers.com or bradmontgomery.com. Thanks so much. Lets talk.

The Importance of Planning Ahead With Your Speaker

We now present the sixth in a series of video articles about:

How to work with your motivational keynote speaker to get the most from your conference investment

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Loves Planning Ahead

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For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery from bradmontgomery.com and funnymotivationalspeakers.com with another video on maximizing your return on investment with your motivational speaker, your keynote speaker, inspirational speaker, whatever.

Here’s one of the things you want to do: you want to have a plan about how you’re going to use your speaker. And don’t worry, it’s not hard because your speaker should be doing most of the work.

But the question should be led by you, and the first question is really, “What should I have you talk about and what should we do?” And really the conversation I think should go around this, what are the problems your organization is going through, what are the stresses, what are the difficulties? What are the joys? What are the successes? And then based on that how can your speaker help tailor and customize a message that’s just for them?

That’s a really important deal, right? Because you don’t want your speaker just to come in and shoot from the hip; you want them to be providing a motivational speech that’s the kind of speech you’re paying for, that you want, right?

What I like to tell my clients is that if I were hiring a motivational speaker and I was sitting in the back room, I would much rather say instead of, “Oh wow, how lucky that my speaker touched on that, ‘cause that’s really important to my organization,” no. Instead I would prefer to be thinking, “Well of course my speaker just said that because that was part of our plan that we talked about ahead of time.” Get it?

Work with your motivational speaker to provide a relevant message

Plan ahead with your motivational speaker for maximum return on your conference investment

All right, so here’s the deal, you really need to have a plan with your speaker.

Sometimes it can be a very complex or sometimes it can be a pretty short game plan, but you want to talk ahead of time about, “How can you, Mr. Prospective Motivational Speaker, help me with my specific needs and my goals and the changes I’m trying to create within my organization? How can you help me get there? What’s your plan?” And then you’ll work on the plan together, deliver a speech and you’ll rock. All right, hope that’s helpful.

My name’s Brad Montgomery, and I’d love to be part of your team and I’d love to make a plan for how we can make your conference or your meeting or your whatever a big rocking success.

So give us a call. Reach us at bradmontgomery.com or funnymotivationalspeakers.com. Thanks so much for your time. Give us a call, we’ll talk. We’ll make it good. We’ll make it funny. We’ll make it relevant. We’ll make it funny. Did I mention funny? I think I did. We’ll make it funny.


Let Your Motivational Speaker Know You Trust Them

We now present the fifth in a series of articles about:

How to work with your motivational keynote speaker to get the most from your conference investment

Looking for a motivational speaker for your event? Contact me here.

Brad Montgomery,
Motivational Speaker, Keynote Speaker, Totally Trustworthy Guy

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For those folks who would rather read than watch, here is the video transcript:

Hey, it’s Brad Montgomery from funnymotivationalspeakers.com, and bradmontgomery.com, here with another idea on working with top motivational keynote speakers.

All right, here’s the advice of the day: the advice is be very, very picky when choosing or selecting your keynote speaker, but then once you hire them I want you to trust them implicitly to do their job.

So what do I mean? What I mean is that so often I see this mistake: meeting planners or the CEO or whomever is worried about the motivational speaker hires them, which is good, and runs them through a complete gauntlet of a litmus test to make sure that they have the right person. That’s really good.

But then once they hire them, they continue the micro managing. That’s not really good. Hire a really good speaker and then once you hire them ask them what they need to deliver the best program for you. Get them what they need, and then – this is the point – let them do it. Let them do it. So let me give you a story, this really happened to me. I was working for a huge corporation in California. Not telling you who ‘cause I really like my job, and they really ran me through the gauntlet to make sure I was the right guy. I was very flattered to be chosen.

They spent a lot of time on conference calls with me. That was really great. They did more conference calls with me; that was great too. Whatever it takes.

And then once I got there I thought we were ready to go. We were literally ten minutes from the time that they were about to say, “And now please welcome our motivational speaker Brad Montgomery,” when the CEO, the very person who had spent all this time on the phone with me, came to me and said, “so you’re talking about this, that and this? Uh, I don’t, I don’t think so.” What? You’re kidding me.

So it did a couple of things. First it shook me up. I admit it, it shook me up. I’m thinking, “Wait, this is my client. He knows what I’m talking about, and before there’s time to make a lot of significant changes he’s telling me he thinks this is a bad idea.” This is not the way to get the most out of your keynote speaker.

Hire your speaker, then trust them to do their job

This is not a good idea. The way I handled it happily worked out. I just said, “Well here’s what I’m prepared to offer. You know, I’m going to do this and this. These are the things we talked about. I’m prepared to do it right now. You have a choice; you can either send me out in front of your audience and I will deliver that as we had planned, or if you like you can not send me out. But that’s what I’m prepared to deliver today, and you hired me either way so you can choose.”

You know, I sounded pretty confident when I said that, but I don’t mind telling you, I wasn’t that confident. I was really shaken up, and then when I went out on stage I was connecting with the audience, but in my mind I’m still thinking about the CEO, my client, wondering, you know… It was just not a good idea. So it works out fine in the end, but not as good as it could have if he would’ve sent me out there ready to rock.

Let Your Speaker Know You Trust Them

That’s my question for you, what are you doing to let your speaker know that you trust them, and they’re ready to go, and you want them to deliver their very best. Are you micro managing them? Are you talking a lot about what they’re wearing to the keynote speech? Yes, I’ve had that question. Are you asking them for a script about what they’re going to say? Yes, I’ve had that happen. Are you trying to approve the music that they’re going to use or whatever? Yes, I’ve had that happen. Don’t do that.

Of course I want to work for you. I hope you know that. I want you to pick me. I’d love it if you picked me. But once you go through the rigorous process of deciding who to choose, what I really would ask you to do is say, “What do you need to succeed with this?” help them get those things, and then sit back and let them do it. They’ll make you look good, I promise.

Love to be your guy. It’s Brad Montgomery, bradmontgomery.com or funnymotivationalspeakers.com. Make it a great day. Hope I get to talk to you soon. Call me. We’ll talk about it.