In health care (or any industry) make sure your speaker “gets” your audience
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Motivational Speaker, Humorist, Seminar Leader
For you folks who prefer to read, here’s the transcript to the video:
Hey, itâ€™s Brad Montgomery from bradmontgomery.com with a little note to you about what is a health care speaker. I donâ€™t know. Yeah, I do. Hereâ€™s the main point behind some of these niched phrases like health care speaker. The deal is, in the end, your audience knows if their speaker doesnâ€™t get them. Your audience knows if thereâ€™s a huge disconnect and you can feel it.
Weâ€™ve all, Iâ€™m sure youâ€™ve seen it too, youâ€™ve been at a conference and thereâ€™s that speaker up there whoâ€™s just talking, bringing their speech kind of right out of a box and putting it on stage and saying, here it is, just delivering it rote. Sometimes theyâ€™ll customize it by dropping in the name of the client or a product that youâ€™re working on or something like that.
Yeah, thatâ€™s not it. What your audience craves is a speaker that understands their needs, their joys, their sorrows, what makes them tick, what makes them stress, what they love, what makes them get up and want to go to work, the kinds of stuff they share with their workmates, the kinds of stuff they tell their spouse when they get home. Those are the kinds of things that theyâ€™re thinking about all the time and they pretty much demand in this completely overloaded media world that their speaker understands that.
So Iâ€™m a health care speaker and what that means to me is Iâ€™ve just worked so much for health care clients, Iâ€™ve worked a ton in hospice. Iâ€™ve worked a ton for different hospitals, health care associations, nurses associations, doctors associations, continuing medical education, continuing nursing education, all of that stuff.
Iâ€™ve just done it a bunch and because of that, thereâ€™s a snowball effect where at the beginning, there was a lot of research going on and now thereâ€™s still a lot of research because I do that for all my clients, but the starting place is different because I understand. Like when Iâ€™m in front of a bunch of nurses or a bunch of doctors or a bunch of health care administrators, I already know a whole bunch of what theyâ€™re dealing with. So when we talk about health care speaker, I think in this case it just means a speaker of any type, motivational speaker or inspirational speaker or even business speaker, but one of those things who gets your audience, who has experience in your industry and can deliver a guaranteed killer motivational speech.
A Motivational Speaker That Truly Understands Health Care Audience
Alright, thatâ€™s it. Health care speaker, whatever. I donâ€™t know what the word really means, but in the end, make sure youâ€™re booking a speaker that gets your audience. If you are a health care audience, if you got a hospital, if youâ€™re an association, if youâ€™ve got some sort of a health care organization and youâ€™re looking for a speaker thatâ€™s energetic and fun and funny and who truly understands your audience and has enough testimonials to back up that, enough experience to guarantee that theyâ€™ll rock your audience, kapow, booyah, Iâ€™d love to be your guy.
Looking for a health care speaker? Heck yeah, would love to talk to you.