Return On Your Speaker Investment

Colorado Motivational Speaker Brad Montgomery

Booking Colorado Speaker Brad Montgomery IN Colorado is a good return on your conference investment

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader, Proud to call Colorado home

For you folks who prefer to read, here’s the transcript to the video:

Hi, this is Brad Montgomery. I’m a Colorado speaker and I wanted to talk to you about what that means and why should you care.

Well, in my case, I happen to be a national speaker. I speak everywhere. I’ve spoken in all 50 states. I’ve spoken on four continents and I’d love to speak for you no matter where you are, no matter where your event is being held. Having said that, I happen to live in the very fine state of Colorado where it’s snowing outside, by the way, and if you’re planning an event in Colorado, well I really hope you consider me especially hard for that event. Yeah, no matter where you are, I’m interested, but if your event’s in Colorado, I’m double-interested.

Two Great Reasons To Hire A Motivational Speaker That Lives In Colorado

And how does that help you? There are two reasons if you’re having your event in Denver or in Vail or one of the resorts in the Rocky Mountains. If you’re having your event in Colorado, there’s two reasons to hire a Colorado speaker.

Number one, it saves you some money. Right off the top, you’re saving all the travel expenses and not always, but usually, the hotel expenses.

I just bought a ticket to Florida. I bought with plenty of advance notice, it wasn’t first class, it was nearly $1,000. Alright, so that’s just crazy expensive, I know. I know your conference is wildly expensive, but wouldn’t it be nice to save nearly $1,000 on the airline ticket? Sure.

But the other savings you’ll have is anxiety because I’ve learned, depending on your personality type, if you’re like most of my meeting planners, there’s always a tiny bit of anxiety that that speaker won’t make it because of some travel dilemma, some weather dilemma or something that’s outside of your control and then you’re looking at a blank stage, having to explain to your audience of 12 to 12,000 people why you don’t have a keynote speaker.

So when you’re booking somebody who doesn’t have to go through the airlines and just has to, you know my car can break and I could take a cab, I guess, right? I can get to your event if it’s here in Colorado. So one, saves money. Two, saves anxiety.

Alright, hope that’s helpful to you. If you’re looking for a Colorado speaker, I’d love to be your guy. If you’re looking for a motivational speaker who’s funny, who’s relevant, who can connect lightheartedness and humor to your bottom line, I’d love to be your guy no matter where you are. But if you’re in Colorado, I really hope you’ll give us a call.

Alright, bradmontgomery.com, you can learn more at funnymotivationalspeakers.com. Would love to chat with you. Give me a call and we’ll figure out how to make your event a rocking success.

CLEAN COMEDY BY BRAD MONTGOMERY

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader, Squeaky Clean Comedy

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery in the house with a little note for you about comedy, clean comedy, comedian speakers and how not to get in trouble when you’re booking one. Alright, so here’s the number one concern. I hear this all the time from both my clients and from my meeting planners and that is, when you’re booking somebody who’s advertising themselves as funny or you know is going to use humor on stage, you want to know they’re going to be clean, you want to know they’re going to be crystal clean and you want to know that you’re not going to be embarrassed and having to deal with that after the meeting is over.

Well, there’s a couple huge mistakes that are going on. First, let me speak to the speakers out there and then I’m going to speak to the meeting planners and the people who are booking speakers. If you’re a speaker or a comedian, you know this. It is brutally hard to come up with material that’s original and funny. It’s brutal. It’s just really hard. It’s a lot of work, but here’s the obvious point. It’s just as hard to come up with stuff that’s dirty as it is to come up with stuff that’s clean.

So that being said, why would you invest a single calorie working on material that you can’t use in the corporate world, in the association world, on the TV world? Why wouldn’t you just make it clean, for crying out loud? I think you’re an idiot, basically, if you’re writing stuff that’s not so clean that your grandma can see it, that your nine year old daughter can see it without any embarrassing questions. Well, I think you’re foolish just because you’re shooting yourself in the foot and you’re pretty much screwing up your career.

So why bother? Yeah, yeah, yeah, yeah, there’s a bunch of comedians out there that work dirty who are fabulously popular. But I just heard Chris Rock being interviewed, he was interviewed on the WTF podcast and one of the things he told us on the podcast was that when he’s talking to young comedians, he says, work clean, don’t cuss. This is Chris Rock. This guy is known, he’s edgy, especially earlier in his career, he was working really dirty and he’s funny as heck right? But he’s telling people to work clean.

What is the lesson in that? The lesson is that he’s looking back on his career from his perspective now. So if he’s telling you, somebody who’s done it the hard way, why wouldn’t you listen to him? I’m telling you I’m clean, but he’s telling you, he’s huge, and he works blue, work clean. It’s easier, it’s more profitable, it’s good for you.

Alright, the second thing I wanted to tell you is targeted towards my clients. If you’re looking for a speaker, if you’re looking to book a comedian, check them out. Alright, so I cannot imagine this but I’ve heard it from, oh, I’ve heard the same story at least 10 or 15 times. I hear it at least once a year, how some corporation booked a comedian, the comedian got up there, embarrassed the president or the audience or the whatever by not working clean, by being racist or bringing up uncomfortable sex jokes or cussing and they ended up pulling the plug on them.

The president, in all these cases, it’s always the president or the director of HR or somebody in authority has to go up and take the mike from them and say, thanks, you’re dismissed, thank you so much. And then have to explain the apology to the audience. Can you imagine?

Well here’s what kills me, for crying out loud, in this day and age, search Youtube and see what they’re all about. So yeah, you ought to check out their preview video. You ought to check out their video, but look at all their videos. In this one most recent case, they’re explaining that the preview video showed a very clean presentation, but I’m telling you because I was curious, I looked on Youtube, there’s a zillion videos up there of this particular comedian and this comedian doesn’t work clean most of the time. So most of the videos were filmed in a comedy club with a brick wall behind this person, all kinds of stuff that would never fly in the corporate world and so my takeaway was this, I thought the buyers were idiots too because they didn’t check.

Check, do a little search on Google. Do a little search on Youtube and then finally, talk to your comedian. Talk to your speaker. Are you funny? Do you work clean? Give me some of your references. Why wouldn’t you do that?

Hire A Motivational Speaker That Can Deliver Clean Comedy

One final note really comes in the form of a story. I was working this corporate date with another comedian. So in this case, they had two comedians. I was headlining and they had this guy open and you could see that this guy was, he had it in his mind, oh, I’ve got to work clean. I’ve got to be clean, but because he was so out of practice of working clean, he had a tough time doing it. So you’d see him, he’d start down his little path on a little bit of material, like, hey, I just broke up with my girlfriend and, and then you’d see him kind of panic because he could see a minute and a half forward that this is going to lead to a joke that I can’t do. So he’d back up and say, yeah, but enough about the girlfriend. Hey, just, boy don’t you hate flying? Then he’s going into some airplane jokes and he starts talking about airplane jokes and then he realizes he couldn’t do it, so I’m on the side.

I am busting a gut because I know exactly what’s going on. I know that this guy is self-editing his stuff on the fly. And I know also, that the reason he’s doing that is he’s not used to working clean. And the final thing is I knew also is the meeting planner was unhappy, the meeting planner was pretty aware that something was going wrong with this comic because it wasn’t funny and the flow as bad and it just was choppy, obviously.

And what the meeting planner didn’t understand was that the comedian was up there panicked, trying to stay clean but unable to do it without any effort. In my case, everything I write is clean so I don’t have to worry about it. Any material that I want to go to, pull it up, no problem. I’m not going to get to a dead end and say, I can’t say the punch line because I’m in trouble. Will never happen.

Alright, if you’re looking for a motivational speaker who is funny, if you’re looking for a comedian speaker who can work clean, I hope you’ll consider booking me.

My name’s Brad Montgomery. You can learn more about all my keynotes and my funny, motivational speeches and my corporate comedy at bradmontgomery.com. Hope to see you there. Have a great day.

MOTIVATIONAL SPEAKERS AND PRODUCT SALES

Two Motivational Speaker Styles – Be Sure You Know Which Style Is Right For Your Audience

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s coffee time with Brad Montgomery and today we’re going to talk about product sales and motivational speakers and what that has to do with you. Well, I think it’s important for you to know when you’re hiring a speaker or a motivational speaker, business speaker, whatever, is what’s their position on selling product because there are two really distinct business models for speakers and you need to know what sort of business your speaker is in before you book them. And then even within that, there’s lots of variations, but let me walk through it.

There’s one type of speaker who’s main goal is not to sell to you, to be in front of your organization. Their main goal is to get in front of your audience to sell to them, which mean for those speakers, working for free is totally normal or a reduced fee or a ridiculously low fee, no problemo because they’re going to sell back of room, it’s called. They’re going to sell back of room stuff to your audience, coaching programs, books, DVD programs, whatever and sometimes the prices are exorbitant and so they can make a huge profit even if they don’t sell to you.

Now, the most common and famous take on this is when professional speakers rent out an arena. So I live in Denver, Colorado and they’ll rent out the Pepsi Center and they’ll bring in astronauts and former star athletes and former presidents and then a few killer ringer speakers and the goal really is to get the audience in there for, I mean they charge them $49 or $29 or $19 or $9 or nothing to get them in there because they know they want to sell that stuff and that’s how they make their money.

Alright, so that’s the most common model, but don’t be fooled. There’s plenty of speakers like this who are very happy to come to your association because they’re going to pitch their product to you guys. So that’s a really good question when you’re hiring a speaker is to say, tell me about product sales. Is that something you’re interested in and how does it work? Ask them what they’re selling. Ask them how much they cost. Alright, that’s going to be a hint.

Then there’s the other model of speaker. The other model of speaker is, by the way, this is my model of being a motivational speaker, my job is to come and deliver value to your audience on stage. That’s it. My job is to make sure that event totally rocks period and then in addition to that, I’ve got some books and I’ve got some CDs and I’ve got some other stuff that I’d love to sell your folks for two reasons.

Follow up Resources (books, for instance) Contribute to Lasting Change in Your Organization

One, of course, my kids need new shoes, but equally as important to that, I’m not really Wal-Mart. That’s not really where I make my income. My income comes from my clients. But I think it’s important that people leave with some sort of resource because in my case, it’s just really hard to make lasting change in 45 minutes or 90 minutes or a half day or even with a full day, it’s really hard to make lasting change without some sort of follow-up resource.

So I’m thrilled if I can get a book in their hands that they’ll refer to later or a CD in their hands that they’ll listen to in the car to reaffirm the deal. It’s not free, but that’s not where my money comes. My money comes because I charge up front for my services.

Alright, here’s another thing that I wanted to mention to you. Many meeting planners have been burned where they book a speaker that they think is that second category, somebody who they pay money to to deliver a program, but then that speaker really pushes hard and does kind of a hard sale from the stage, like you need to buy my stuff.

Well, it’s off-putting for the audience, isn’t it? It’s no good and it’s not what you want. So I think it’s really worth the conversation with your potential speaker to find out first, which business model are they in. They’re probably not going to tell you if they’re in that first category but you’ll be able to figure it out and if they’re in that second category, I would advise you not to say no immediately to product sales because I’ve done it so much, I can tell you, audiences sometimes crave it. They just really want those resources. Some of them want it as a souvenir, to be honest, to remember that event. Some of them want it to follow-up, but they’re really happy to buy it and at my live events, they’re priced really cheaply or at least affordably.

But if that bothers you, what you need to do is have that conversation with your speaker and say, well tell me about how you have mentioned your products on the stage, is there a time limit, how hard do you push and then here’s going to be the hard part. Follow-up, check references.

So then check their references and say, I’d really like to book this speaker, I’d like to honestly make sure the reference or the stuff is available for my people, his books and his CDs, but how is this selling from the stage? Was it pleasant and fun? Was it funny? Was it on target? Was it overdone? Was it heavy-handed? Was it brutal? Or what was it and then check with their folks and you can go forward. Was that helpful? I hope so.

My name is Brad Montgomery. I’m a motivational speaker. I’d love to be booked at your event. I promise, I won’t push hard for selling from the platform, but I think it is a good idea to sell because I think it helps you, it helps your audience and it helps you get that group from point A to point B.

Alright, you want to learn more? Come visit us at bradmontgomery.com.

Speaker Fees – invest in the VALUE of your Motivational Speaker

Motivational speaker Brad Montgomery explains speaker fees and how you can maximize your conference investment and get the most value from your speaker

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery from  bradmontgomery.com.   We’re going to talk today about motivational speakers’ fees, what are they, how to think about it, how to do this. Alright, I’m on the road right now so I’m hiding in the coffee shop because it’s way more fun than the hotel and the drinks are better. But I just talked on my cell phone with two different clients and they both had the same confusion about motivational speakers’ fees and so I thought, let’s just put up a video real quick.

Let me tell you how speakers do not think about fees. What we don’t think about is time. I don’t charge by the hour. I don’t work at Wal-Mart. I don’t punch the clock. I’m not a plumber. I don’t charge like, okay, the first two hours are, I don’t do that. I’m much more interested in charging for value. Value, so I want you to think when you’re hiring a speaker and you’re computing what you want to invest in your speaker, what would be the return on that investment for you if your speaker rocked and really made a huge difference for your organization, for your team?

So in my case, I’m a motivational speaker. If we’re able to motivate them to do the things they are not doing, what would that be worth to you? So for example, if you’re in sales and we’re able to increase sales, let’s just think small, just to make the point. If we’re able to increase your sales team’s sales by 1% for one week, which is pretty crappy, right? We ought to be able to do more than that. But just 1% for one week, what would that do? You’d be able to compute that and then you start thinking about, well is that a good investment or not? And for most of you, that’s a great investment, so why wouldn’t you want to do it?

And then two, why wouldn’t you, if you really want return on your speaker investment and you’re thinking value, then that’s when you might really think, well spending a little bit more for a guaranteed motivational speaker, somebody who you know can deliver because they’ve got the credentials, they’ve got the testimonials, they’ve got the long client list, they’ve got the experience, really seems like a good value.

So you notice I’m talking about value. I’m not talking about time. I’m talking about value.

Let me tell you another way we think about fees and pricing, just to help you see into our brain and our office. So Eric and Renee and I do not think about minutes. My keynotes are priced, my events are priced for under 90 minutes. It’s like my keynote is generally 90 minutes and under, 90 minutes and above, seminars for a half day, full day, whatever.

That means if you call and say, well it’s only 25 minutes after lunch. Well, I’m happy to do that and do that all the time, but for me, it doesn’t matter if it’s 25 minutes or it’s an hour and 25 minutes because my costs are fixed.

What costs do I have? I have limited number of dates I can sell, 365 days in a year, but I’m only going to be a keynote speaker on X number of days. We only schedule me out a certain number of days per year and then because of that, if I work for you, I can’t work for somebody else, right? Because I’ve sold the date. That means it doesn’t matter to me really if I work for you for five minutes or for five hours and five minutes because I can’t sell that date to somebody else so it’s going to take a minimum just to arrange that. So I’m not going to be thinking, oh it’s only five minutes. Even though you might be thinking about that, that’s not the way we think about it.

And then the other thing that’s important for us is I have to prepare every day because I do customized keynotes and I know you want that. You don’t want just somebody to come in off the street. You want someone who knows you so I should prepare about the same amount of time for a half day seminar as I do for a 45 minute keynote.

So preparation and then finally the travel and problems of getting there. It doesn’t matter if I’m crossing town or if I’m getting on a plane and crossing the country or crossing the world, I got to get there, right? So once you’re there and you’re in the hotel and you’ve done all the travel and the security and the TSA and have bothered to put on a clean shirt, which comes with it, what the heck, again, that helps you see that it doesn’t matter to me whether or not I’m working for 15 or 20 minutes or all day long because those prices are fixed. That expense is done.

Hire a speaker who can help make the changes you need in your organization

So next time you’re thinking about keynote speakers, I want you to not think about fees as like a per minute or per hour thing. I want you to think about it as what value are you getting, what level of guarantee are you getting and then can the speaker help you make the changes you need? I’m guessing you’re hiring a speaker because you need some changes in your organization. You need your people to be doing something differently now than they were doing before. Well, if you feel like a motivational speaker or inspirational speaker can help you get there, what’s the value in there for you? You ought to be able to calculate that. Or at least guess and if you need help on that, call us. We do that all the time. That’s the way we think. Alright, hope that is helpful to you.

I guess one final thought. Often, I get people who call me in to say, well what is your fee, Brad, to do one keynote speech? Well, what I do varies so much based on what my clients need so there are some price ranges we could give you, but more what we like to do mostly is then not give you one set price, but instead to ask you, what is it you need, what value are you after, what changes are you after, how can we best help you get your organization from point A to point B and then based on that conversation, we kind of look through my toolbox of all the things I could do and then what I’ll usually do is send you a proposal with a few choices on there and then you can choose. So that’s why it’s not really like a loaf of bread. They’re making some heavy coffee over there. It’s not like a loaf of bread or a set of headphone speakers where you can just look it up online and find out how much it costs. Instead, it’s a process. We’re going to deliver something very customized just for you, just for your organization, just for your people, just for your audience and that’s why the pricing is based on value, not time.

Alright, if you want a motivational speaker, I’d love to be your guy. Give us a call. You can contact us at bradmontgomery.com or funnymotivationalspeakers.com.

But in particular, if you want some help thinking through this value proposition and pricing, I’d love to further explain it and then of course, make it relevant for you because I know of course I understand that budgets are an issue and you want to work it out but that’s what we’re here for, which okay, one more thought. I’m going to do one more thought.

One of the ways to think about it when you’re talking to a speaker is to tell them what your budget is. So in my case, I like to know what sort of fee family you’re in. Are you in this family or this family this family because if you’re in this lower family, there are some ideas that I might be able to help you with that can still fit in your budget or most of my clients might fit here, but a few of my clients, they really want to invest in change and lasting change and so we really can pull out the whole show for them. So that means my proposal can vary depending on your fee family, so when you call a speaker and they say, well what’s your budget, can you give me an idea of what you’re working with? In our case anyway, in our office, it’s not a negotiation tactic. In our case, it’s an effort to narrow it down so we can help give you some ideas that fit with you and fit within your budget.

Alright, hope that helps. Come visit bradmontgomery.com .   So glad for your time. Gosh, I’d love to be part of your team, but if I’m not the guy, make sure that whoever you’re hiring delivers value, delivers a guarantee and fits within your budget in a way that afterwards, you can really be feeling like that was the best investment we made to make the best meeting or conference we possibly could have had. Have a great day! Thanks.

HOW TO GET MORE FROM YOUR MOTIVATIONAL SPEAKER

In this video, Brad Montgomery explains his foolproof method of ensuring you get the most value from your speaker.

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader

For you folks who prefer to read, here’s the transcript to the video:

How do you get more value out of your motivational speaker? Well, I got some ideas for you. Here’s where this came from. You know, the economy sucks and so my clients are constantly, I think justifiably, asking for discounts. We got problems, we’re laying people off, our association’s getting fewer attendees every single year. We need a discount. Well, I’m not that interested in discounting, but I am interested in giving you more value and that’s something that’s very easy for me to do and so I wanted to make a quick video about it.

If you’re looking to hire a Motivational Speaker and budget is an issue, and isn’t that pretty much all of you? What I’d like you to ask yourself is how can you get more out of your speaker to justify the expense? So for example, one of the things I do is I try to offer more. You want me for a keynote speech? I love doing that, but it’s just really hard for me to do just the keynote speech without offering a breakout session following the keynote speech and I’ll tell you why. The keynote speech is fun. I’m proud of it. It gets them revved up, it buys them into my concept, which is using levity and lightheartedness and humor to create more, to deliver more, to produce more at work. And they’re ready to go and the ideas are swimming in their head and they want to go, but there’s a disconnect sometimes between that feeling that they have and then translating that into action items because I know that they’re going from my keynote right into the next breakout session that’s going to be some high content, Powerpoint-rich, crazy thing and the power already of that keynote will fall away quickly.

So I love having that keynote where we can say, alright now you got the idea, now you’ve got the buy-in, let’s roll up our sleeves, get out your notes, let’s figure out how you’re going to incorporate this into action steps. Now, how are you going to implement this stuff that we gave you earlier?

Got it? So the point is this, what I want my buyers to see is that if you’re able to book me for both, we can add both for a discount. In other words, you could get one keynote speaker and you can get one breakout speaker. But if you get one person to do the same because I’m able to offer a discount, it turns out to be a terrific savings.

But why stop there? I feel like I’m on TV with that. But wait, there’s more.

What else could you have your speaker do? Well, you know, I’m speaking from personal experience. I do a lot of corporate emceeing. I’m a comedian. So it’s not only easy for me, it’s fun for me to emcee a meeting. I just did this for a meeting in Las Vegas and it was a blast because one, I had fun, but really the best part was that the audience really got something out of it and that meant a lot, of course, to the buyers.

And the question is, what did they get out of it? Energy. So here’s what happened. I started the day with a keynote speech and then they were going to have really high content. It was a medical conference. Super high content all day long and this was information their people wanted and it was information their people needed and it was unbelievably boring. Plus, you add in to the fact that our bodies are just not meant to sit in a chair all day long and learn. You know, we can’t do that. It’s just really hard on us, so what they did is they brought me in after the keynote and between every speaker. I came in, I gently teased, but constantly celebrated that speaker. I joked about the medical issues and this medical device is what it was and then told them, here’s your break time, here’s when to come back and here’s what’s going to happen when you come back and what happened is they came back on time, but then also when they came back, I was able to raise the energy up to prepare them for this really important learning they were to do for the next session.

What Your Motivational Speaker Can Do That Makes Him More Affordable

Alright, so what’s the point? The point is that we were able to get more value to this client at a much reduced fee than hiring a keynote speaker and a master of ceremonies. You starting to get it? So ask your speaker, if you’re looking to hire a speaker, I hope it’s me, but if you’re looking to hire a speaker, I’d really like you to ask them what can you do in addition to your keynote speech that will bring me, my meeting, my conference, my people, value in a way that makes this whole thing more affordable? That’s a great question and if your speaker can’t answer that one easily with 15 ideas, they’re crazy and you ought to keep dialing. In fact, you ought to go right to bradmontgomery.com and visit me.

Alright, so added value, that’s what we’re doing all the time now. It used to be, you know I don’t mind telling you this. When I first got started, I was an entry level speaker and I had my speech like this and I hoped you booked me and I came and I did it.

Well, that’s not the way I work anymore. Instead, my questions are: tell me about your meeting, what are your problems, what are your concerns, what do your people need, what does your meeting need and then how might I be of service to help you to get all of those things?

And it might be to come and just deliver a keynote speech, but probably not. Probably it’s deliver a bigger variety, a package of services and ideas of energy and excitement to create an experience from which your people can learn, they can be excited and they can leave feeling like that was the best meeting ever and all of this is a long way of saying there’s many ways to get more value out of your speaker without necessarily getting a discount. I think that’s right.

Alright, Brad Montgomery, if you want a speaker, I’d love to be your guy. You can learn more at bradmontgomery.com. Give us a call and ask the question, well, Brad, if you’re not going to give us a discount, how can we get more value from you? Love to chat.

WHY I HATE MOTIVATIONAL SPEAKERS

Some motivational speakers have a hidden agenda – read on to find out about their technique.

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery and I’ve got something to tell you about what I hate about motivational speakers. Alright, what I hate about motivational speakers doesn’t apply to all speakers. It applies to some of them and when you’re picking a speaker, you might as well know ahead of time what to look for.

One of the things I hate about some motivational speakers is their whole game, their whole plan during that entire keynote speech is to pry your wallet out of your pants or your purse, to pry it open and to pry out that credit card so you can sign up for their coaching or their seminar or their boot camp or whatever. I don’t have any problem, by the way, with seminars and boot camps and all that stuff. What I do have a problem with is motivational speakers who don’t motivate you to do anything other than give them money.

Well, they have a lot of techniques. These are really bright people. Some of them are my good friends. I don’t mind telling you. They’re really good people, but they just have a crazy business model and their business model involves this technique.

The technique is don’t tell you what you need to know. Don’t give you the answers to the questions you have. Don’t help you with your concerns and your problems. Instead, they kind of label your pain and they dig at it a little bit and they say, wouldn’t it be great if you had relief from this pain and then they say, and you can. You can buy this product. You can buy this service. Right?

So in other words, they don’t help you. All they do is they’ll help you label the problem, they tell you how great you would feel, how much better off you would be, how much richer you would be, how much healthier you would be, how much happier you would be if you didn’t have that problem and then they tell you the answer to that problem is in their product.

Alright, to me, that’s just crap. Here’s why. My clients hire me to deliver value for their audiences. They want me to come and create lasting behavior change for their organization, their people, their company, whatever. And that means that my job is to come in and give it to them.

My job is not to hold back, whereas these other motivational speakers’ job is to sell. Their job isn’t to create lasting change, their job is to sell crap that may or may not create lasting change. That means, they come in there and all they do is they get you excited and you feel great and you, oh my gosh and really in the end, you realize, I didn’t get anything. I didn’t get anything.

What I got was these unbelievably talented speakers who use very clever, honed techniques to make me feel like what I got and really all you got was motivated to buy the next thing, the next package, the next service, the next DVD series, whatever. That makes me crazy.

Alright, just a pet peeve. I just happened to be invited to work for a seminar and that was their business model. It was a weird deal. They are bringing in speakers who are getting paid zippo, but they’re happy to be paid zippo because they are going to be selling from the platform. They’re going to be selling their coaching and their whatever, but they wanted me to come and master of ceremonies, to emcee the whole thing and also to motivate them generally.

So it was a weird thing. They wanted me to actually give value and set them up for these other speakers who were not going to give value, they were going to give a sales pitch. They were going to give motivation to spend and in the end, I just didn’t feel like that was a good fit for me because it just felt icky. It just felt icky.

Hire A Motivational Speaker That Delivers Real Value

Alright, if you want to go to a boot camp, go to a boot camp. You want to buy a training series from people that you think can teach you, do it. But when you’re booking a speaker, what I want you to do is really consider whether or not that speaker is going to give you value and help move your people to where they need to be moved and to where you want them to be moved or if that speaker is going to motivate them to get out their credit card and sign up for some crazy stuff.

Alright, it’s Brad Montgomery at bradmontgomery.com. Are you looking for a motivational speaker who delivers real value? I don’t even offer a boot camp. I don’t even have a DVD training series because I believe I give it to you on the platform. Alright, love to be your guy. Give us a call.

MOTIVATIONAL SPEAKER VS. INSPIRATIONAL SPEAKER?

Can your motivational speaker also inspire your audience?   YES – and you should expect that.  Read on to find out why…

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader, Inspirational AND Motivational

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery from bradmontgomery.com with a quick video about the difference between inspirational speakers versus motivational speakers.

So what’s the big deal with that in, it seems like we confuse them or we see the words related. They’re not quite the same, what’s the big deal? Alright, here’s how I see it. I’m a motivational speaker who is inspirational. Go figure.

Motivational speakers, what does that mean? Here’s the deal on motivation. I think motivational speakers address this issue: so many people in our society know exactly what to do, but for whatever reason or reasons, they’re not doing it. So what’s the problem? I’m thinking it’s motivation.

So all we have to do is figure out a way to get them to do what they’re not doing, get them to do what they know how to do but for some reason are failing to do and we call it a success. So for example, if your people are completely well-trained in customer service, but they’re providing crappy customer service, what they don’t need is more training. What they do need is motivation. Aha! Pakow! Motivational speaker.

So in this case, this motivational speaker, what I do is I use humor and levity to remind them of the power of customer service. I remind them how humor and levity and bringing your sense of humor to customer service will help make customer service more fun and if it’s more fun, my argument would be they’re more motivated to provide that which they already know how to do which is excellent customer service.

For crying out loud, we’ve all been around long enough to know what good and bad customer service is. Doing it isn’t that hard if you know exactly how to do it and my guess is you have already trained your people how to do it. What they’re lacking is motivation. So at least with customer service, there’s an example of motivational speaker.

So what’s an inspirational speaker? Well, I think inspirational speakers are people who have done amazing things and inspire you to do a little bit more, a little bit better, a little bit harder, a little bit stronger, whatever. So often, these are people that have done crazy things like they’ve climbed Mount Everest, they’ve run incredible Fortune 500 companies, they’ve done amazing things, right? And then by seeing them and hearing their story, maybe they’ve had some tragic accident in the past, whatever. By seeing them and hearing their story we’re inspired and we end up thinking, wow, if they can do that, those amazing things given their difficulties and their challenges, certainly I can do a little bit more given all the advantages I am blessed with right now. So I’m inspired, right? That is an inspirational speaker.

Well, I tend to think that you need to do both. To me, a really excellent motivational speaker is somebody who is also inspirational and in my particular case, here’s how I do that. I haven’t lived through some tragic accident. I have not climbed Mount Everest. I have not done some amazing thing. But on the other hand, what I feel like I do is I share with my audience and audiences, my story and my stories and generally speaking, my stories are sort of like, I’m like you, I have a lot of things in common with you.

Here’s how I’ve approached it and thought about it and I hope you come with me and hopefully that is inspirational and inspiring in a way to make them think, well Brad seems just like me. He seems to have handled this. Maybe I can do it too, a little bit different but still on target and then for my taste, we sort of lost it if we don’t add that motivational piece. If you’re inspired but you’re not motivated to change your behavior, if you’re not motivated to create lasting change, if you’re not motivated to change what you’re doing from point A to get to point B, then inspiration is nice, but if it doesn’t create action, it’s a fail.

A Motivational Speaker Who Is Funny and Inspirational

Alright, does that help? I hope so. So generally, my marketing stuff calls me a funny, motivational speaker. Whatever. I could be called an inspirational motivational speaker, but hopefully by defining those terms, it’ll help you to feel like your speaker.

While you’re searching for speakers, I’d love to be your guy. If you’re looking for a motivational speaker who happens to be funny and inspirational, I’d like to be your guy. There’s a link here, you can check my preview video. I’m currently filming this from a coffee shop. I’m on the road, trying to answer some questions and I was thinking about this and I wanted to just knock out a video.

Alright, contact us through bradmontgomery.com or funnymotivationalspeakers.com. If you’re looking for a speaker, one of the things you ought to do is ask them, what’s your take on motivation? What’s your take on inspiration? Where do you fall in that? And if your speaker has any experience at all and if they’ve thought about it at all, they’re going to have a darn good answer for that question.

Alright, love to chat with you and answer those questions in person. I’d love to find a way to customize a speech or keynote that fits you and your needs and your organization’s needs, whether or not you need motivation or inspiration. Have a great day! Cheers!

Customization (not tailoring) is the key to an outstanding presentation

In this blog post, Brad Montgomery explains the difference between Customization and Tailoring in a keynote speech – and why that is very important to you as a meeting planner.

Looking for a motivational speaker for your event? Contact me here.

Yours,
Brad Montgomery
Motivational Speaker, Humorist, Seminar Leader

Related Posts:
Why Book Brad?

What does it mean to customize a Keynote Speech?

Lots of motivational speakers say that they customize their speech, but in my experience, very few actually do. Instead, what they do is tailor a speech. So what’s the difference between tailoring a keynote speech and customizing a motivational speech? Well, for me, the difference is huge.

Tailoring means often the speakers will drop in a catch phrase, or a brand name, or a company name, or an association name into some sort of pre-prepared story or sentence and then repeat that technique three times in a one-hour keynote and then claim that that program has been customized. Well, pish! Customization is genuine changing of the program to meet the client’s needs.

Audiences need to know that their speaker understands them, gets them, and is fully connected with their needs, their pains, their desires, their joys and their jobs. So, tailoring just isn’t sufficient for today’s audience.

A Motivational Speaker That Can Customize A Keynote Speech

Because I’m a comedian motivational speaker, tailoring for me means more than just making sure the message is relevant and on track. For me, customizing is more than having a five quick minute conversation with a client to find out what their concerns are. For me, customization is much more than helping a specific organization get from point A to point B in concert with the top decision-maker’s desires. For me, what customization means is to make the program all of those things and in addition, make it really funny by putting in specific, relevant jokes just for that group, those people and that event.

So, before my programs I always interview the top decision-makers for the organization and besides looking for all of their desires for change and for what their people need to hear, what I do in addition is look for places where I can write specific jokes and comedy bits for that group. So it’s not uncommon for me to create full sections of my program specifically for that event and that organization.

If you are considering hiring a motivational keynote speaker, I encourage you to check their references, to have a lengthy conversation with them, and to find out what they can deliver is consistent with what you need.

But, in addition to that, I ask you to consider what it would mean to you if your motivational speaker came with a truly extraordinary customized motivational speech for your organization. And if you feel that customization would help your audience connect to your speaker and therefore, improve the return on investment for that speaker, make sure your speaker customizes; not tailors.

Brad Montgomery
Motivational Speaker
Keynote Speaker
Master of Customization

Don’t Make This Mistake When Hiring a Motivational Speaker

Hey, welcome back to my blog. It’s Brad Montgomery from bradmontgomery.com and funnymotivationalspeakers.com here with the series:

Top Mistakes People Make When Hiring a Motivational or Keynote Speaker.

Looking for a motivational speaker for your event? Contact me here

Yours,

Brad Montgomery

Motivational Speaker, Humorist, Seminar Leader, Would Love To Be On Your Team!

Related Posts:
It’s Not Just About The Money – It’s About Lasting Change!

For you folks who prefer to read, here’s the transcript to the video:

One of the problems I see happening a lot is really a mis-allocation of your convention or meeting budget. And I’d like you to consider spending a little bit more on your speaker than you thought. The big mistake I see is that people will invest a huge amount of money on things that have no lasting value or impact on their attendees and then spend very little on their professional, and the overall return on the investment for the meeting stinks.

What Your People Will Remember About the Motivational Speaker After the Convention Is Over

So here’s the question I want you to ask yourself as you’re deciding what to buy: what are your people going to remember after the convention is over? Are they more apt to remember the slightly better chicken that you upgraded to? Are they more apt to remember that you’ve got brownies instead of cookies? Are they more apt to remember that you got the really cool ice cream or whatever? I mean are they going to remember the fact that you upgraded even your hotel or venue a slight bit? Or are they going to remember the speaker that came, shook them until it hurt, dumped them out of their chairs because they were laughing so hard, and six months later, a year later they’re still echoing and repeating what that speaker taught them? They’re still adapting techniques they’ve learned from that speaker. Are they going to remember that or what they had for their final dessert?

Of course, you know, I’m biased. I’m a speaker. I’d like you to invest in me, I don’t mind telling you. But no matter who you hire I want you to consider what is going to make the most difference for the longest amount of time to your people. My guess is that you want them to have a good time. That’s a great idea. My guess is you want to treat them really well and feed them really well. That’s a great idea. But I know also that at the very basic level, you’re trying to create lasting behavior change. And my suggestion to you would be to take some of that budget and reallocate it and get a top professional motivational speaker and pass on a few little extras that they will not remember.

Well I’d love to be your guy. If you’d like to talk to me about my fees and what we offer for it and why we think my investment is worth it, I hope you’ll give us a call, funnymotivationalspeakers.com. My name is Brad Montgomery. Make it a great day.

Hire a Motivational Speaker Who Is Meaningful and Relevant to YOUR Group

Thanks for tuning in. We now present the thirteenth video blog in a series about how to get the most out of your motivational speaker.

Looking for a motivational speaker for your event? Contact me here

Yours,

Brad Montgomery

Motivational Speaker, Speaker Who Customizes YOUR Message

Related Posts:
No Matter What the Topic, Brad will customize his message to YOUR group!

 

For you folks who prefer to read, here’s the transcript to the video:

Hey, it’s Brad Montgomery from bradmontgomery.com with a continuing video series on top mistakes people make when choosing or hiring a motivational speaker or a keynote speaker. All right, one of the mistakes I see a lot is people selecting a motivational speaker who will not or cannot customize their message for you and your organization.

First of all, what is customize? Customize means…. By the way, it’s not tailor. Customize means creating an event, an experience for you and your team, for your organization. What customizing is not is just dropping a few little keywords, dropping in your message, dropping in your product name, dropping in your company name. No, no, no, no, no. That’s not what we’re talking about. We’re talking creating an experience so that when your audience is sitting there in their seats watching the motivational speaker you chose for your convention, your audience knows that this speaker is there for them.

Now why is that so important? Because of the fact that our audiences are very sophisticated right now, it’s really important to put a speaker in front of them that they know is meaningful and relevant for them. That means if you’re able to put up a motivational speaker or keynote speaker on video and just like play their DVD, and it’s the same exact program you would have got had you brought that speaker in from the outside, I think you’re making a huge mistake. Your audience will know that it’s just, “Oh, like I’m watching the show,” and they’re not going to go for it.

Your audience doesn’t want to see a one-man show. They don’t want to see a presentation. What they want to see is a speaker who has relevant and meaningful ideas that are prepared and delivered to them, to their needs, to their problems, to their stresses, to their desires. And if you’re funny – I happen to be a funny motivational speaker – if you’re using humor, not only does that customized humor make sure that there is a deeper connection between your speaker and your audience, but it also, customized teamwork is funny. It’s just really, really funny. There’s nothing funnier than making jokes about your people, your acronyms, your buildings, your products, whatever.

Determining Whether The Motivational Speaker Can Customize His Program To Your Organization

All right, so here’s the favor I’m asking you. When you’re hiring that motivational speaker, when you’re talking to them on the phone, I want you to ask them this question: “What do you do to customize your program? How are you going to make it special for us?” And then listen. And if they’re good, if they’re top, if they’re pro, they’re going to have a lot of things to say about this.

I could talk about this topic for hours. If they say, “Well you know, what I do is I send out a little questionnaire and I ask you for your product names and I ask you for your company name and I ask you for the name of your top sales person ‘cause I’m going to put that person’s name in a little joke I’ve prepared,” no. That’s the wrong person. Find out what customizing means to your speaker and, you know, hold their feet to the fire. Grill them. See what they think.

I’d love to be your professional speaker. I’d love to be your keynote speaker if you’re looking for somebody who will customize and will talk to you until your done listening about what that means for you and your organization and what my speech or program would look like for your organization, give us a call. You can reach us through funnymotivationalspeakers.com or bradmontgomery.com.

So glad you’re here. Look for more videos at the links below on top mistakes people make when hiring a speaker. Really glad to have you.