Thanks for tuning in. We now present the thirteenth video blog in a series about how to get the most out of your motivational speaker.
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Motivational Speaker, Speaker Who Customizes YOUR Message
For you folks who prefer to read, here’s the transcript to the video:
Hey, it’s Brad Montgomery from bradmontgomery.com with a continuing video series on top mistakes people make when choosing or hiring a motivational speaker or a keynote speaker. All right, one of the mistakes I see a lot is people selecting a motivational speaker who will not or cannot customize their message for you and your organization.
First of all, what is customize? Customize means…. By the way, it’s not tailor. Customize means creating an event, an experience for you and your team, for your organization. What customizing is not is just dropping a few little keywords, dropping in your message, dropping in your product name, dropping in your company name. No, no, no, no, no. That’s not what we’re talking about. We’re talking creating an experience so that when your audience is sitting there in their seats watching the motivational speaker you chose for your convention, your audience knows that this speaker is there for them.
Now why is that so important? Because of the fact that our audiences are very sophisticated right now, it’s really important to put a speaker in front of them that they know is meaningful and relevant for them. That means if you’re able to put up a motivational speaker or keynote speaker on video and just like play their DVD, and it’s the same exact program you would have got had you brought that speaker in from the outside, I think you’re making a huge mistake. Your audience will know that it’s just, “Oh, like I’m watching the show,” and they’re not going to go for it.
Your audience doesn’t want to see a one-man show. They don’t want to see a presentation. What they want to see is a speaker who has relevant and meaningful ideas that are prepared and delivered to them, to their needs, to their problems, to their stresses, to their desires. And if you’re funny – I happen to be a funny motivational speaker – if you’re using humor, not only does that customized humor make sure that there is a deeper connection between your speaker and your audience, but it also, customized teamwork is funny. It’s just really, really funny. There’s nothing funnier than making jokes about your people, your acronyms, your buildings, your products, whatever.
Determining Whether The Motivational Speaker Can Customize His Program To Your Organization
All right, so here’s the favor I’m asking you. When you’re hiring that motivational speaker, when you’re talking to them on the phone, I want you to ask them this question: “What do you do to customize your program? How are you going to make it special for us?” And then listen. And if they’re good, if they’re top, if they’re pro, they’re going to have a lot of things to say about this.
I could talk about this topic for hours. If they say, “Well you know, what I do is I send out a little questionnaire and I ask you for your product names and I ask you for your company name and I ask you for the name of your top sales person ‘cause I’m going to put that person’s name in a little joke I’ve prepared,” no. That’s the wrong person. Find out what customizing means to your speaker and, you know, hold their feet to the fire. Grill them. See what they think.
I’d love to be your professional speaker. I’d love to be your keynote speaker if you’re looking for somebody who will customize and will talk to you until your done listening about what that means for you and your organization and what my speech or program would look like for your organization, give us a call. You can reach us through funnymotivationalspeakers.com or bradmontgomery.com.
So glad you’re here. Look for more videos at the links below on top mistakes people make when hiring a speaker. Really glad to have you.